Ashley Chapman | Editorial & Content

  1. Technical Writing Featured Projects
    1. Research & Presentation Piece: Corporate Training Manual
      1. Corporate Presentation: Setting Up HubSpot for Marketing Campaigns
    2. SaaS Technical Presentation Outline
      1. Video Script: How to Set Up GA4 for Your Website
  2. Blog Articles
    1. Cloud Migration: 3 Lessons Learned From Successful Projects
    2. How One Radiologist Increased Her Pay and Improved Financial Security While Maintaining Work-Life Balance
    3. How’s Your Content Going? Use Our Scorecard to Find Out
    4. Marketing Lessons from Nashville’s Competitive Music Industry
  3. Website Content
    1. How EMAT-MRUT Offers the Actionable Data You Need for Your Steel Asset Management Program
    2. Biomeme
  4. Content Strategy Reports
    1. University of Pennsylvania 
    2. Content Strategy Recommendations & Executive Summary
    3. Biomeme Defense
Wooden desk with laptop, notebooks, books about writing, potted plants, coffee mug, and headset

Research & Presentation Piece: Corporate Training Manual

Research document for corporate training procedures, research, and how to implement within the business.

https://docs.google.com/document/d/1Odk9sWWjX-rKhLHPvYTPVnSOluCoOmutTkedmxa4BJw/edit

Corporate Presentation: Setting Up HubSpot for Marketing Campaigns

Technical training presentation covering campaign setup, email marketing, workflows, tracking URLs, and reporting.

Setting up HubSpot for Marketing Campaigns

SaaS Technical Presentation Outline

Presentation explaining SaaS concepts and implementation.

https://docs.google.com/presentation/d/1D-oueOuawVYr7ac_Qn3mhqsGixciccCBI01o3Zthsv8/edit

Video Script:
How to Set Up GA4 for Your Website

Three people working together at a wooden table with notes, laptop, and tablet, planning a project
Three colleagues collaborating on project planning and documentation in a bright office

Blog Articles

Cloud Migration: 3 Lessons Learned From Successful Projects

https://docs.google.com/document/d/19fiqb95J5wn60ES8R0gPEeBkiQXNTN4rYU4pkpB2DqA/edit?tab=t.0#heading=h.6cpz4i5e0vzt 

How One Radiologist Increased Her Pay and Improved Financial Security While Maintaining Work-Life Balance

https://docs.google.com/document/d/1GTbXAsalUS-hzT_j4bhAX6AqEgY73nc0RHx8cjflzE4/edit

How’s Your Content Going? Use Our Scorecard to Find Out

https://electrickite.com/current/the-value-of-a-content-scorecard-on-your-content-strategy/

Marketing Lessons from Nashville’s Competitive Music Industry

https://electrickite.com/current/marketing-lessons-from-nashvilles-competitive-music-industry/

Laptop on wooden desk with coffee, notebooks, pens, plant, books, glasses, and mouse

Website Content

How EMAT-MRUT Offers the Actionable Data You Need for Your Steel Asset Management Program

Website page written for an industrial technology audience. This showcases a very niche type of audience where voice and tone are key to reaching the right type of client.

https://docs.google.com/document/d/1ALSAxIl9Zy_urhwY5DSWTXp2ew0O7gwYoF05txUznMg/edit

Biomeme

Healthcare

https://biomeme.com/applications/healthcare

Biodefense

https://biomeme.com/applications/cbrn-solutions

Wellness

https://biomeme.com/applications/wellness/

Content Strategy Reports

University of Pennsylvania 

Content Strategy Recommendations & Executive Summary

Comprehensive content audit and strategic recommendations to improve site architecture, user experience, SEO, and audience engagement.

• Executive Summary
https://docs.google.com/presentation/d/1qNj4E2Zne73MO8eMreijlpHlAeylSBo9Y6fux4yUqM0/edit

• Content Heuristic Evaluation & Findings
https://docs.google.com/presentation/d/15CJGRoKtL1NMOT8f1I2lwXDNgRSFukEC9qEyUeHgNvY/edit

Biomeme Defense

Content Strategy

Strategic content roadmap supporting defense and biodefense initiatives through SEO research, audience analysis, and messaging recommendations. This led to a steady revenue of $2 million a year after years of decreasing sales. Biomeme has also retained government grants and private funding due to the new website.

https://docs.google.com/presentation/d/1U-Chh7LVBLir-mQTRUfNAUpfWGCv40h9kbDTUEpVXls/edit

A long, clean conference table set up for a content strategy session, covered with neatly arranged color-coded sticky notes, printed wireframes without legible text, and a central tablet showing a blurred content calendar layout. Around the table are ergonomic office chairs pushed in, implying collaboration without showing people. Overhead, warm pendant lights cast soft, even illumination, creating subtle reflections on the table’s matte surface. The room features glass walls with frosted geometric patterns, hinting at a modern office environment. Captured at eye level with sharp focus throughout, the photographic image feels structured, professional, and thoughtfully organized, evoking planning, communication, and high-level editorial thinking.
An overhead, flat-lay composition of a content planning scene on a pale wooden table: a large, undated planner opened to a weekly spread filled with blocked color shapes instead of text, a tablet showing a simplified analytics dashboard with abstract charts, and index cards arranged into clusters to represent an editorial calendar. A pair of slim, metal-framed glasses and a minimalist stopwatch add a sense of focus and timing. Soft morning light from the side casts delicate shadows and enhances the pastel color palette. The photographic realism and balanced, top-down composition create a calm, methodical atmosphere, perfectly suited to illustrating content strategy and long-term planning.
A long, clean conference table set up for a content strategy session, covered with neatly arranged color-coded sticky notes, printed wireframes without legible text, and a central tablet showing a blurred content calendar layout. Around the table are ergonomic office chairs pushed in, implying collaboration without showing people. Overhead, warm pendant lights cast soft, even illumination, creating subtle reflections on the table’s matte surface. The room features glass walls with frosted geometric patterns, hinting at a modern office environment. Captured at eye level with sharp focus throughout, the photographic image feels structured, professional, and thoughtfully organized, evoking planning, communication, and high-level editorial thinking.